So earlier today, I logged on to my blog and realized that March 1 isn’t so far away mainly because of my travel next week to London for the TRU London conference which I plan on discussing later this week. I was stressing that I wouldn’t reach my arbitrary goal of 8 blog posts [...]
Monday, February 1, 2010
As businesses begin to integrate social media into their long term strategies, they are looking for ways to take collaboration, coordination, and networking to the next level. And Carlin Wiegner, CEO and co-founder of Cube Tree believes his company has the answer. Last May, Cube Tree quietly released their new internal social media software just out [...]
Monday, January 18, 2010
Part of my own strategy to build my brand, gain business, and establish myself as an expert in my field is by using my blog to write and interview other experts and companies promoting them while continuing to build and strengthen my own relationships. Last Friday was no exception. Through a simple LinkedIn [...]
Mon, Feb 8, 2010
This is the third of a three part series about the Dry Powder Job Market. (Part 1 & Part 2). In Part 2, we began to discuss some ways that job seekers can differentiate themselves in this new market. Picture the stock market as a high stakes football game. Just like the stock market, a football [...]
Tue, Jan 26, 2010
More often than not when meeting with a new client I am asked questions surrounding Social Media ROI or Return on Investment. Potential clients who are unfamiliar with social media as a form of lead generation, brand awareness, networking, research, or customer service platform are extremely skeptical and quick to ask the ROI question. While [...]
Sun, Jan 24, 2010
In Part 1 of “It’s a Dry Powder Market,” I introduced the dry powder theory. The dry powder theory is an investment term used to describe tactics investors employ during an economic recession where they maintain a very liquid amount of assets that are quickly available to adjust to the turbulent market. Companies keep cash [...]
Wed, Jan 20, 2010
One of the techniques often suggested as a good method to find an employment opportunity is networking. Some job seekers believe that the sole purpose of networking is to ask other people for employment opportunities or job leads. They view the process of meeting with people with a, “What’s in it for me attitude.” The question [...]
Tue, Jan 12, 2010
Geolocation systems seem to be on every social media expert’s mind these days. Like any new technology, geolocation is an interesting and untested tool that I believe can be used as a way to further strengthen your company’s brand, drive consumers to your multiple locations, and as well as a great way to inexpensively market [...]
Sun, Jan 10, 2010
Is our economy recovering? I’d like to think yes, but after viewing the most recent December Job Report, I’m not quite so sure. In the United States we had 85,000 new people file for unemployment benefits this last month. My concern for the economy and our reported recovery is three fold. November and December are historically the [...]
Wed, Jan 6, 2010
Twitter was a service originally created for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? It was originally developed for use with SMS text messaging. Twitter users post tweets––posts written in 140 characters or fewer. Think of Twitter as a [...]
Wed, Jan 6, 2010
Building a relationship with a recruiter is essential in your job search. You need to have respect for your recruiter. No matter what you have heard about recruiters or what you think of them, they are providing you a service and they could be your vehicle to a new job. I honestly think this is [...]
Monday, February 8, 2010
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